Job Description: What are we looking for? • MBA with 8 years experience, 2-3 years of digital marketing experience is necessary • 2-3 years of sales role is highly beneficial • Looking for digital savvy profiles • Open to FMCG/NON FMCG/Start Ups What will be your key responsibilities? Analysis: Consumer & Business • Consumer Insights: Understand the Insights and feed into the brand growth plans • Retail Audit – Monitor market share and distribution by market/brand /channel • Business Intelligence – Monitor market/brands and understand competitive strategies • Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing • Able to evaluate & get learnings from communication and media performance Portfolio management • Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches. • Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel • Identify key issues and opportunities using consumer insights and data analytics • Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands • Leads communication strategies to build long-term brand equity and growth Brand Equity • Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability • Drive the Brand Building strategy around pet parent data & consumer insights • Develop efficient models across media to maximize ROI of media activities on digital Digital commerce • Partner with Dcom internal team and external customers to drive brand agenda • Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre Stakeholder Management • Aligns key internal (local and global) and external stakeholders to portfolio growth plan • Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization) • Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication) • Effectively manage project teams to deliver key projects on time and in full • Motivates & manages cross-functional teams to achieve high connection and engagement • Takes personal responsibility for own and team performance What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.