GENERAL SUMMARY: The Senior Outreach Specialist is a strategic and results-driven representative responsible for increasing referrals and enrollment to Element Care’s PACE program. This role focuses on building, nurturing, and expanding relationships with high-value referral sources including healthcare providers, housing organizations, adult day health centers and community-based organizations. The primary goal is to generate qualified referrals of older adults who may benefit from Element Care’s services. Essential Responsibilities: • Develops and implements personal annual business plan that includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from targeted accounts/territories. • Fosters trusting relationships with various spiritual and community leaders in multi-cultural populations that results in strong linkages and results in referrals of eligible individuals. • Helps organize and promote Element Care events including galas, open houses, partnership events and other events. • Establishes and maintains relationships with key community stakeholders, including local businesses, government agencies, non-profit organizations, and individuals. • Participates in and lead outreach events such as senior fairs, community meetings, cultural events, and in-service presentations—tailored to target populations. • Expertly presents Element Care’s value proposition and services to varied audiences including potential participants, caregivers, community leaders, and professionals. • Collaborates closely with the Enrollment and Information & Referral teams to ensure a smooth handoff and conversion of inquiries into enrollments. • Maintains accurate and timely documentation of all outreach and referral activity in Salesforce CRM. • Attends events during evenings and weekends as needed. • Performs other duties as assigned. Job Specification: • Bachelor’s degree preferred; relevant work experience may be considered in lieu of degree. • 3–5 years of outreach, sales, or business development experience in healthcare or elder services. • Proven success in generating qualified leads or referrals in a target-driven role. • Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction. • Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork. • Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills. • Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction. • Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork. • Working knowledge of Medicare, Medicaid, PACE, and elder care services. • Familiarity with underserved and multicultural populations a strong plus. • High level of proficiency with Microsoft Office and CRM systems (Salesforce preferred). • Must have reliable transportation with ability to transport marketing materials. • Ability to lift up to 25 lbs for event materials and outreach supplies. • COVID vaccinated preferred. • Spanish preferred.