About the Role We are looking for a motivated and analytical Performance Marketing Intern to join our team and support paid marketing campaigns across digital platforms. This is a great opportunity to gain hands-on experience in customer acquisition, campaign optimization, app marketing, and data-driven marketing strategies. Key Responsibilities • Assist in setting up, monitoring, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. • Track key performance metrics such as CPI, CPA, CTR, and ROAS to evaluate campaign effectiveness. • Support app marketing initiatives focused on driving app installs across iOS and Android. • Assist with audience research, keyword research, and competitor analysis. • Coordinate with the creative team to develop engaging ad creatives, copies, and landing pages. • Support A/B testing of ad creatives, audiences, and campaign strategies to improve performance. • Help prepare weekly and monthly campaign performance reports and identify areas for improvement. • Collaborate with the BI team to understand campaign data and derive actionable insights. • Stay updated on digital marketing trends, advertising platform updates, and industry best practices. Required Skills & Qualifications • Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, or a related field. • Basic understanding of digital marketing and performance marketing concepts. • Familiarity with Google Ads, Meta Ads Manager, and Google Analytics is a plus. • Strong analytical and problem-solving skills with an interest in data-driven marketing. • Basic knowledge of Excel or Google Sheets for data tracking and reporting. • Good communication skills and attention to detail. • Willingness to learn, take ownership of tasks, and work collaboratively with cross-functional teams. • Interest in mobile app marketing and customer acquisition is an added advantage.