About the Organisation : UniAthena is an ed-tech, offering free-learning upskilling courses and Self-Paced Academic Programs in collaboration with European Universities and Awarding Bodies. Over 4.5 Million learners from across 190 countries are pursuing their upskilling journey on the 100% Online, self-paced and 100% automated learning platform. Job Description As a Junior SEO Executive at UniAthena, you will be responsible for executing and maintaining search engine optimization strategies to improve the website’s visibility and ranking in search engines. This role requires a proactive and detail-oriented professional who is keen to stay updated with the latest SEO trends and practices. Key Responsibilities: • Stay up-to-date with the latest trends and best practices in SEO. • Conduct competitor analysis and research their link-building strategies. • Develop and implement effective link-building strategies to improve domain authority and rankings. • Submit press releases to relevant platforms to enhance brand visibility. • Engage in content marketing activities, including guest posting and blog submissions. • Generate high-quality backlinks from various online sources. • Monitor keyword rankings and suggest actionable strategies to improve them. • Utilize keyword research and management tools effectively. • Understand ranking factors and implement ethical SEO practices. • Maintain and enhance keyword rankings across targeted regions. • Track essential SEO metrics, such as organic traffic and bounce rates, and report insights. • Identify and resolve technical SEO issues, including fixing 404 errors and other site-related problems. • Provide on-page optimization recommendations to improve performance. • Execute off-page and on-page SEO techniques to boost keyword rankings. Skills Required: • Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others. • Solid understanding of search engine algorithms and ranking factors. • Familiarity with keyword research and management tools. • Knowledge of content management systems (CMS) like WordPress. • Ability to identify and resolve technical SEO issues effectively. • Strong written and verbal communication skills for content marketing and collaboration. • Basic understanding of HTML, CSS, and JavaScript is a plus. • Analytical mindset to interpret data and provide actionable insights. • Strong organizational and time-management skills to handle multiple tasks efficiently. • Creative problem-solving skills to optimize strategies and overcome challenges.