**About the Role:** We are seeking a highly skilled and experienced Senior Power BI Developer to join our dynamic data and analytics team. The ideal candidate should have strong technical skills in Power BI , responsible for designing, developing, and implementing robust and insightful business intelligence solutions using Power BI . This role requires a deep understanding of BI concepts, strong SQL skills, and extensive experience with various BI tools like Power BI and Quick Sight. You will play a crucial role in translating complex business requirements into clear, interactive, and high-performance dashboards and reports, driving data-driven decision-making across the organization. **Responsibilities:** * **Power BI Development & Design:** * Lead the design, development, and implementation of complex, interactive, and user-friendly dashboards and reports using Power BI. * Translate diverse business requirements into technical specifications and impactful data visualizations. * Develop and optimize Power BI datasets, analyses, and dashboards for performance, scalability, and maintainability. * Implement advanced Power BI features such as rbac ,parameters, calculated fields, custom visuals, and dynamic filtering. * Ensure data accuracy, consistency, and integrity within all Power BI reports and dashboards. * **Performance Optimization & Governance:** * Identify and address performance bottlenecks in Power BI dashboards and underlying data sources. * Implement best practices for POwer BI security, user access, and data governance. * Monitor Power BI usage and performance, recommending improvements as needed. * Ensure compliance with data security policies and governance guidelines when handling sensitive data within Power BI. * **Continuous Improvement:** * Stay up-to-date with the latest features, releases, and best practices in Power BI. * Proactively identify opportunities for process improvement and automation in BI development workflows. * Work in an Agile/Scrum environment, actively participating in sprint planning, reviews, and retrospectives. **Required Skills and Qualifications:** * Bachelor's degree in Computer Science, Information Technology, Data Analytics, or a related field. * 7-10 years of overall IT experience, with 5+ years of hands-on experience designing and developing complex dashboards and reports using Power BI. * Strong proficiency in SQL (writing complex queries, stored procedures, functions, DDL). * In-depth understanding of BI. * Extensive experience with various AWS services relevant to data analytics, including: * Redshift (data warehouse) * RDS (relational databases) * Proven ability to translate business requirements into technical solutions and effective data visualizations. * Excellent analytical, problem-solving, and critical thinking skills. * Strong communication and interpersonal skills, with the ability to effectively collaborate with technical and non-technical stakeholders. * Experience working in an Agile development methodology. * Ability to work independently, manage multiple priorities, and meet tight deadlines. **Preferred Skills (Nice to Have):** * Experience with other BI tools (e.g., Tableau etc) is a plus, demonstrating a broad understanding of BI landscape. * Proficiency in Python or other scripting languages for data manipulation and automation.