General Manager
Active Wellness · activewellness.com
New YorkLead / Manager
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The job in short
General management.
SalesforcePayrollMarketingCompliance
Details
- Found
- 5 d ago · posted 2026-10-21
- Location as listed
- New York, NY, USA
- Role
- Operations Manager
- Source
- The company’s own careers site
Full description
Job Details: Job Location: 92NY May Center - New York, NY, Position Type: Full Time, Salary Range: $115000.00 - $125000.00Salary/year, Travel Percentage: None, Location: 92NY May Center - New York, NY
Pay Transparency: $115,000.00 - $125,000.00 base salary (DOE); plus $23,000.00 - $30,000.00 annual bonus potential; Minimum rates may vary based on local wage laws. Pay depends on factors including site location, specialty, certifications, work experience, and other business needs.
Role and Responsibilities
The Senior Director, Community Programs & Member Experience (General Manager) is responsible for the day-to-day operational leadership of the May Center's membership-based businesses and member experience functions. The role oversees Membership (Sales, Service and Operations), Personal Training the Pro Shop, and the Himan Brown Membership Sales, ensuring operational excellence, exceptional service, and achievement of revenue and retention goals. Working closely with the Executive Director of the May Center, this position translates strategic priorities into operational execution by leading high-performing teams, optimizing systems and processes, leveraging technology and data, and fostering an engaging member experience that supports the May Center's mission and business objectives.
Specific Responsibilities
Team Leadership & Development
Foster a collaborative, accountable, and service-oriented culture
Lead, mentor, coach, and evaluate the Director of Member Experience, Fitness Director, Sales Team, Welcome Desk, and assigned staff
Recruit, onboard, and develop high-performing team members
Conduct regular performance reviews and establish measurable goals
Lead department meetings and promote cross-functional collaboration
Ensure staff maintain required certifications, training, and compliance
Operational Excellence
Direct day-to-day operations of Membership, Personal Training, Pro Shop, and the Himan Brown Senior Program Membership Sales function
Manage staffing schedules, payroll administration, and departmental coverage
Develop operational procedures that improve workflow and efficiency
Partner with May Center Director of Operations to maintain operational readiness
Ensure consistent adherence to service standards, policies, and procedures
Member Experience & Community
Champion a service-first culture throughout the May Center
Improve member acquisition, onboarding, engagement, retention, and satisfaction
Monitor member feedback, Net Promoter Scores, and service metrics
Resolve member concerns professionally and proactively
Strengthen community engagement and member relationships
Membership, Sales & Business Operations
Lead membership acquisition, retention, and personal training growth
Drive Pro Shop and Himan Brown revenue performance
Monitor KPIs including sales, conversion, utilization, and retention
Partner with Marketing on promotions and outreach
Align operations, staffing, and programming with revenue goals
Technology & Business Systems
Serve as the operational lead for Salesforce, Traction Rec, UPACE, MXM, POS systems, and future
Maintain data integrity and reporting accuracy
Train staff and establish system best practices
Optimize workflows, reporting, automation, and integrations
Use CRM and operational data to improve performance and decision-making
Oversee membership administration, payroll coordination, revenue recovery, reporting, and compliance
Other Functions
Analyze operational and financial performance metrics
Implement process improvements that enhance efficiency and service
Evaluate staffing models and workflows
Recommend innovations that strengthen competitiveness
Partner with the Executive Director on operational initiatives
Conduct new employee and quarterly staff safety trainings
Administer emergency care to members and guests in need of assistance
Attend Active Wellness site meetings and trainings
Handle injury and illness and security incident reporting
Work as a TEAM with all other departments
Other duties and responsibilities as assigned by supervisor
Qualifications:
Qualifications and Education Requirements
4-year college degree
10+ years of progressive leadership experience in health and fitness, hospitality, recreation, or membership operations
Experience leading multidisciplinary teams and managing budgets
Experience with Salesforce and membership management systems preferred
Proficiency in Microsoft 365 and enterprise business systems
Excellent leadership and analytical skills
Strong commitment to customer service and member engagement
Must be detail oriented, organized, results oriented, able to multitask and have a strong commitment to the fitness industry
Strong verbal and written communication skills
AED/CPR/First Aid Certified
Proof of citizenship or legal status
Physical and Working Conditions
Ability to take responsibility for the health and safety of others
Ability to stand for several hours in the same shift; ability to lift 25 lbs.
Fitness club environment
Must follow OSHA, 92NY and Active Wellness safety standards
Benefits
Health, Dental and Vision Insurance (Full Time)
Health Flexible Spending Account (Full Time)
Paid Time Off (Full Time)
Parking & Transit Flexible Spending Accounts
401(k) (Eligible after 1 year of service + 1000 work hours)
Legal Support Plan
Employee Assistance Program & Mental Health Support Service
Complimentary Club Membership and Discounts on Active Products (where applicable)
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Active Wellness LLC is an equal opportunity employer
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