Responsibilities & Key Deliverables • Lead and strategically design immersive event experiences that resonate strongly with Mahindra & Mahindra's brand ethos, tailoring concepts to diverse audience segments for maximal engagement and impact. • Drive the effective sourcing and management of participants and customers, establishing clear communication channels with prospects to optimise event turnout and enhance conversion rates. • Collaborate cohesively with the CRM and digital marketing teams to monitor digital assets, leveraging data-driven insights to nurture leads and sustain customer engagement post-event. • Develop, oversee, and maintain a comprehensive drive calendar that aligns with marketing objectives and event schedules; prepare detailed briefs to enhance website content, ensuring events are prominently and attractively showcased. • Manage all aspects of vendor relations — from negotiation and contract finalisation to ongoing coordination — ensuring the timely delivery of goods and services that contribute to seamless and memorable event execution. • Implement robust stakeholder management practices, facilitating effective communication and alignment between internal teams, external partners, and suppliers to support collaborative event success. • Oversee asset management encompassing fleet operations and the distribution of branded merchandise, utilising these assets to maximise brand visibility and deliver exceptional customer experiences. • Take charge of on-ground operations for flagship Mahindra Adventure events, ensuring meticulous execution, adherence to safety protocols, and delivery of unparalleled guest experiences. Preferred Industries Automotive Industry Education Qualification A bachelor's degree in Engineering (BE) / An MBA or equivalent postgraduate qualification General Experience • Exceptional interpersonal and communication skills, enabling collaborative interaction with customers, vendors, cross-functional internal teams, and external stakeholders. • Strong multitasking abilities and the capacity to prioritise effectively in a dynamic, deadline-driven environment, maintaining meticulous attention to detail. • A proactive and solution-oriented mindset that embraces flexibility to navigate changing event demands and unforeseen challenges. • Advanced organisational skills demonstrated through effective scheduling, resource allocation, and logistics management to ensure flawless event delivery. • Genuine passion for automotive culture and adventure sports, channelled into crafting authentic, engaging event experiences. • Proficiency with digital marketing tools, platforms, and CRM software pertinent to event promotion and participant management.