Overview: The Digital Marketing Specialist is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal-oriented, possess exceptional attention to detail, and outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client is achieved Department: Marketing Experience: 2 - 5 years Work Timing: 9.00 AM - 6.00 PM (Mon-Fri) Duties and Responsibilities: • Define requirements, tasks, and resources associated to SEO strategy • Manage and execute the implementation of SEO and SMO strategies • Communication to clients, team, and management on strategy/project development, timelines and results • Keep pace with SEO, search engine, social media and internet marketing industry trends and development • Contribution to the company blog and at least one social media community • Perform keyword searches in coordination with client business objectives to optimize content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals-general and keyword specific • Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer video briefs, customer case studies, blog posts, posts from analysts and customers) • Develop and implement link-building campaigns to improve rankings on targeted keywords as per given timelines. • Develop, manage and execute communication/content strategies via social communities in coordination with client goals. • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings • Research and administer social media tools in support of the client's social media strategy • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies • Communication with team and management on project development, timelines, and results • Keep up to date with the latest SEO algorithm updates Work experience/Skill Sets/Competencies : • Bachelor’s/Master’s Degree in Business, Communications or related field • Passion for SEO and overall internet marketing • Bachelor’s/Master’s Degree in Business, Communications, or related field. • Passion for SEO and overall internet marketing. • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process. • Experience in WordPress and updating content in multiple CMS environments. • Knowledge of HTML/CSS and website administration. • Experience with website analysis using a variety of analytics tools including google analytics, google webmaster, and internet tools. • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources. • Outstanding ability to think creatively, and strategically and identify and resolve problems. • Ability to clearly and effectively articulate thoughts and points. • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. • Ability to foster strong client relationships at various levels