To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth. • Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements. • Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives. • Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes. • Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention. • Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans. • Support cross-sell and upsell opportunities through targeted campaigns, customer segmentation, and sales enablement content. • Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness. • Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives. Experience Range: 3 to 8 years Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.