As a Branch Manager in the Retail Liabilities vertical, you will be responsible for driving business growth, ensuring operational excellence, and delivering superior customer service. This role demands a dynamic leader with strong sales acumen, regulatory awareness, and the ability to manage a high-performing team. You will oversee the branch’s profitability, compliance, and customer engagement, while also promoting cross-selling of financial products Job Description The Premier Acquisition Manager – Business Banking is responsible for acquiring and managing high-value Current Account (CA) customers and driving business banking product penetration. The role involves sourcing new-to-bank customers, building family banking relationships, and generating revenue through cross-sell and third-party products. The candidate should have strong customer orientation, high energy levels, and prior experience in sourcing and managing business banking clients. Responsibilities Achieve business objectives for Retail Liabilities Sales at the branch level, focusing on value, volume, and channel productivity. Source and onboard high-value Current Account customers and their family banking relationships. Drive revenue through cross-selling of third-party products such as insurance and investment solutions. Promote and penetrate business banking products like CMS, POS, and Beat services to CA customers. Acquire new customers through personal efforts and acquisition channels. Coordinate with internal teams including credit, legal, operations, and product to ensure smooth onboarding and servicing. Maintain strong relationships with customers to ensure long-term engagement and satisfaction. Drive enhancement of the deposit pool from existing and new customers. Ensure high standards of customer service delivery across all touchpoints. Promote and achieve cross-selling targets for non-deposit products. Lead sales initiatives for Mutual Funds and Insurance products. Generate fee-based income through strategic product offerings. Oversee branch administration and ensure smooth day-to-day operations. Ensure full compliance with regulatory and internal guidelines. Foster a productive and motivated branch team environment. Take ownership of the branch’s Profit & Loss and break-even performance. Collaborate with internal stakeholders for product innovation and marketing initiatives.