At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com Commercial Insights Manager (Raleigh, NC) Position: The Commercial Insights Manager serves as a strategic business partner within the Strategic Insights function, owning the Commercial Insights pillar across RMC, RRP, and trade intelligence. The role connects market truth, commercial interpretation, and business learning to enable better decisions with greater confidence across Marketing, Sales, Finance, and Leadership teams. The incumbent transforms complex market, retailer, customer, pricing, distribution, portfolio, and competitive data into actionable business intelligence, clear recommendations, and executive-ready narratives that support strategic planning, performance management, and revenue growth management. The role is accountable for maintaining high-quality commercial insight assets, strengthening reporting and dashboard capabilities, improving request routing and prioritization, and ensuring that commercial analysis translates into practical decisions for the business. This position requires strong analytical expertise, business acumen, stakeholder leadership, and the ability to guide analysts and cross-functional partners from data outputs to meaningful business actions. Responsibilities: • Commercial Performance & Market Intelligence: Lead the monitoring, analysis, and interpretation of market, retailer, category, brand, pricing, distribution, and competitive performance across relevant commercial areas. Identify risks, growth opportunities, and emerging trends, and convert findings into clear implications for business decisions; • Strategic Analytics & Opportunity Identification: Integrate internal and external data sources to assess business drivers, quantify performance gaps, evaluate commercial initiatives, and develop scenario-based recommendations across portfolio management, revenue growth management, pricing, distribution, trade investment, and strategic state or channel priorities; • Executive Storytelling & Decision Support Translate complex analyses into concise, executive-ready narratives, dashboards, business reviews, and recommendations. Enable leadership, Marketing, Sales, Finance, and cross-functional stakeholders to make timely decisions with greater confidence; • Commercial Insights Asset Ownership & Governance: Own and continuously improve key commercial insights assets, reporting frameworks, dashboards, methodologies, and request-routing processes. Ensure reporting accuracy, repeatability, efficiency, and clarity on the insight assets owned by the Commercial Insights pillar; • Cross-Functional Partnership & Team Enablement: Act as a connector across Strategic Insights pillars, including Forecasting & Advanced Analytics and Consumer & Trade Insights, to ensure commercial interpretation is aligned with market truth and learning agendas. Guide analysts, manage external data or research partners as needed, and build stakeholder capability in using insights to drive action. Requirements: