Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Design Team is responsible for the design and art direction of core communications—including product launches and seasonal campaigns—across Retail, Channel, Packaging, Keynote, and Events. Working in a highly collaborative manner, a primary focus of the Design Team is to define the look and feel of all Apple product images and motion through experimentation, critical thinking, and extraordinary attention to detail.