Marcom is the creatively led global team that oversees Apple's consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. Marcom's Creative Technology Group is a research and development studio, prototyping forward thinking experiences that leverage emerging technologies to advance Apple's global marketing communications. This nimble, multi-disciplinary team of creative technologists, artists and designers works together to drive innovation in evolving fields such as spatial and generative computing. We partner with teams across the company to evolve how we work with emerging technologies to improve our internal workflows and customer facing experiences.