JOB DESCRIPTION: The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement. Key Responsibilities MarTech Strategy & Platform Management • Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives. • Evaluate and implement emerging marketing technologies, AI solutions, and automation tools. • Partner with IT, Data, and Product teams to ensure platform integration and scalability. AI Planning & Insights • Leverage AI to automate reporting, analysis, and opportunity identification. • Build automated dashboards and real-time insight generation frameworks. • Drive predictive analytics and next-best action recommendations. Customer Data & Audience Management • Support CDP, CRM and audience management capabilities. • Enable audience segmentation and personalization at scale. Campaign Automation & Journey Orchestration • Design and optimize omnichannel customer journeys. • Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels. Digital Ad Intelligence & Competitive Benchmarking • Monitor competitor activity across search, social, programmatic and video channels. • Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness. • Translate intelligence into actionable media and CX recommendations. Media, Personalization & Activation • Enable audience-first media activation through advanced data and technology capabilities. • Drive omnichannel personalization by connecting media, CRM and CX activations. GEO (Generative Engine Optimization) / AI-SEO • Develop strategies to improve brand visibility across AI-powered search and answer engines. • Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences. • Identify opportunities to drive incremental traffic and engagement through GEO initiatives. Measurement, Governance & Compliance • Develop KPI frameworks and performance dashboards. • Ensure data privacy compliance, governance and vendor management. Measurement, Governance & Compliance • Develop KPI frameworks and performance dashboards. • Ensure data privacy compliance, governance and vendor management. Preferred Qualifications. • 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics. • Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms. • Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics. Key Competencies • Customer-centric mindset • Strategic thinking • Marketing technology expertise • AI and data-driven decision making • Cross-functional collaboration • Stakeholder management Success Measures • Increased automation of reporting and insight generation • Improved customer engagement and journey performance • Incremental traffic from AI-powered search ecosystems • Enhanced competitive intelligence and media ROI • Successful adoption of AI-enabled marketing capabilities The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)