Key Responsibilities • Develop and execute brand integration strategies in alignment with programming and advertising objectives. • Collaborate with creative teams to create innovative branded content solutions. • Act as a liaison between sales, PRS, production teams, and product stakeholders. • Manage relationships with clients, ensuring successful delivery campaigns. • Monitor integration effectiveness and provide actionable insights for improvement. • Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms. • Collaborate with creative teams to align digital content with channel programming. • Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations. • Leverage analytics to refine strategies and optimize engagement. • Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising. • Work closely with the sales team to pitch and secure digital sponsorships. Skills & Attributes for success • Experience managing media relations and marketing campaigns required. • Management, analysis and growth of social and branding campaigns with measured results. • Ability to build and maintain beneficial media relationships on an organization's behalf. • Ability to manage multiple projects simultaneously in a fast-paced environment. • Creative mindset with a strong sense of cultural relevance for Tamil audiences. • Can read, write and speak Tamil (or any 2 out of the three) Preferred Education & Experience • MBA in Marketing from a Tier 1 or 2 college • 10-12 years of relevant experience