Our client is seeking a strategic, customer-focused Marketing Strategy Manager to help turn insights into effective marketing strategies. In this role, you’ll work closely with cross-functional teams to identify customer needs, market opportunities, and business priorities. You’ll develop actionable plans that improve marketing effectiveness and support growth across a complex organization. Bring your strategic perspective and help turn meaningful insights into marketing that delivers value–apply today! Work Model: • Hybrid What You Will Do: • Analyze business and marketing data, market trends, customer insights, and competitive intelligence to identify opportunities and inform strategy • Translate insights into marketing strategies that support business outcomes • Develop strategic assignment briefs with clear marketing goals, KPIs, and measurement plans • Define value propositions, positioning, and audience prioritization for marketing programs • Lead the development of strategic materials, including marketing roadmaps, budgets, customer personas, and journey maps • Partner with channel owners, creative teams, analytics, execution leaders, and business stakeholders to maintain strategic alignment • Advise stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths forward • Develop measurement strategies and test-and-learn approaches to evaluate performance and recommend improvements • Present strategic recommendations and performance insights to stakeholders and leadership • Contribute to near- and long-term marketing planning What You Will Need to Be Successful: • Bachelor’s degree in marketing or a related field, or direct and relevant work experience • At least five years of experience in brand, performance, or digital marketing, with increasing responsibility for developing marketing strategies • Ability to synthesize business insights into clear recommendations and effective strategies • Understanding of marketing measurement and analytics • Demonstrated success delivering measurable marketing and business outcomes through data-informed decisions • Strategic advisory, problem-solving, collaboration, planning, prioritization, and organizational skills • Experience developing customer-centric, omnichannel marketing strategies • Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry • Experience with third-party sales channels or account-based marketing programs and platforms Benefits Overview: • Dental and vision insurance • 401K Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email [email protected].