Director, Paid Social Overview • The Director, Paid Social will lead strategic initiatives in social media advertising to drive business growth and brand presence. • Develop and implement comprehensive paid social strategies across multiple platforms, including Meta, Pinterest, TikTok, and Snapchat. • Collaborate with creative teams to craft engaging ad content and ensure effective campaign execution. • Analyze campaign performance using advanced analytics tools, providing actionable insights to optimize results. • Oversee agency partnerships, ensuring alignment with business objectives and performance metrics. • Lead cross-functional collaboration to align paid social strategies with broader marketing initiatives. • Stay updated on industry trends and emerging technologies to maintain competitive advantage. • Foster career development within the team, ensuring growth and skill enhancement for direct reports. Director, Paid Social Key Responsibilities & Duties • Develop and execute paid social strategies to achieve business objectives across multiple platforms. • Manage product catalog optimization to deliver personalized advertising experiences. • Collaborate with creative teams to design impactful ad creatives and review campaign copy. • Track and analyze campaign performance, providing insights for continuous improvement. • Adjust advertising plans to meet performance goals on a daily, weekly, and monthly basis. • Manage digital advertising budgets for optimal resource allocation and efficiency. • Collaborate with customer insights teams to generate detailed performance reports. • Identify growth opportunities through data analysis, A/B testing, and market research. • Participate in platform beta programs and test new features to enhance campaign performance. Director, Paid Social Job Requirements • Bachelor's degree in marketing, business, or a related field is required. • Minimum of 9 years of experience in paid social media marketing, preferably in retail and agency settings. • Proficiency in analytics tools like Adobe and in-platform analytics for performance tracking. • Strong project management skills to handle multiple campaigns effectively. • Experience with digital advertising budget management and optimization. • Relevant certifications such as Facebook Blueprint or Google Ads are preferred. • Ability to stay updated on industry trends and emerging technologies. • Strong analytical skills to interpret data and make strategic recommendations. • Experience in fostering team development and career growth.