We are seeking a highly motivated and skilled SEO Analyst with over 2 years of experience in the search engine optimization field. The candidate will be responsible for improving our digital content and website to enhance search engine rankings and increase organic traffic. Additionally, they will collaborate with the internal team to achieve strategic SEO goals. This includes promptly addressing internal and client queries and issues. The ideal candidate should possess in-depth knowledge of SEO best practices, algorithms, and tools. Strong communication skills, both verbal and written, are essential for this role.ROLES AND RESPONSIBILITIESThe candidate should have experience in on-page, off-page, and technical analysis, as well as knowledge in competitive analysis.Develop, execute, and track data-driven Search Engine Optimization (SEO) strategies to improve traffic to Aroopa.Research and analyze performance, competition, and market trends to proactively identify gaps, opportunities, and take corrective actions.Optimize on-page information including page content, meta tags, heading tags, alt tags, and attributes.Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.Track websites using Google Analytics, Google Search Console, and Google Tag Manager.Manage and complete tasks according to assigned timelines.Assist with creating and presenting status reports, insights, and opportunities to stakeholders, ongoing optimization of campaigns, setting up new campaigns, and helping meet lead generation goals.Stay up-to-date with industry trends and applicable technologies, as well as developments in SEO, social media, analytics, online marketing, e-commerce, and online consumer behavior.Conduct keyword research and publish blog posts.Must have knowledge of running Google and Amazon ads (sponsored products, brand, display experience), as well as familiarity with Meta and LinkedIn Ads. Additionally, they should have a track record of achieving good returns on advertising investments.Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Provide actionable insights and recommendations for improvement based on the collected data.PROFESSIONAL SKILLS AND QUALIFICATIONSBachelor’s / Master’s degree in Business Administration, Marketing, or related fieldA minimum of 2 years of experience as an SEO Analyst, with a proven track record of successfully creating and implementing SEO plans and strategies that have significantly improved search rankings, increased organic traffic, and driven measurable growth in audience engagement.Proficiency in SEO tools like Google Analytics, SEMrush, AhrefGood understanding of e-commerceProficiency in working on Microsoft Word , Excel, andHaving Knowledge of HTML / CSS is an addedStrong interpersonal skills and the ability to work effectively with others able to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests.Click here to apply for this position.