Experience: 2–5 yearsRole OverviewWe are looking for a Social Media Paid Marketing Specialist to manage and optimize paid campaigns across all major platforms, driving high-quality leads and improving ROI for Aroopa Apps.ResponsibilitiesRun and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other social platformsOptimize campaigns for CPL, CPA, CTR, and ROASBuild targeting, retargeting, and lookalike audiencesConduct A/B testing for ads and landing pagesCollaborate with design/content teams for creativesTrack performance and share insights & reportsImprove lead quality and campaign efficiencyRequirements2–5 years in paid social media marketingHands-on experience with Meta, Google, and LinkedIn AdsStrong understanding of performance marketing metricsExperience in lead generation campaigns (B2B preferred)Analytical and data-driven mindsetClick here to apply for this role