• Analyze, qualify and address global technology trends, related business opportunities for Rohde & Schwarz Test & Measurement solutions, key players and ecosystem effects for PCIe and DDR. • Represent R&S in the relevant standardization bodies, work groups and industry associations to provide first-hand information and technology guidance to the R&S global development teams and position R&S solutions in the industry • Develop Method of Implementation (MOI), represent R&S at compliance workshops and PlugFests and facilitate the certification and approval process of these MOIs and the necessary Test Equipment • Connect R&S to key industry players and partners and integrate R&S in PCIe and DDR community • Collaborate on the go-to-market strategy and form partnerships for joint marketing activities • Act as the internal and external expert for PCIe and DDR, develop sales collateral and technical marketing content for internal and external use • Represent R&S as a speaker at related industry events • Develop strategic briefs for marketing partners and R&S global development teams & global sales teams • Educate and enable the global sales organization to efficiently and successfully address business opportunities as well as guide and support local business development initiatives worldwide • Drive Key Account and Strategic Account Development activities in the related technologies and generate multiplication effects.