• Conduct comprehensive analysis of the Oscilloscopes & its related products in different Market Segments, verticals and develop a Business plan for YoY growth • Identify industry trends & opportunities, Map the ecosystem & position our best fit solutions • Actively work with Sales team providing pre-sales support/ inputs for strategic wins. • Collaborate with Product Management and R&D team globally to define local requirements and timelines • Manage New Product Launches I & oversee product life-cycle management • Engage with Marketing team to positions R&S as technology leader at various platforms. (Exhibitions, .Conference, seminars .Media) • Conduct regular Competition Analysis including benchmarking, Market share • Support AE team on critical issues, demos, trials & paid trainings • Regular Interaction with Customers, Industry peers, Associations to understand the industry, Govt. focus initiatives & directives • Ensure timely & adequate demo pool resources • Other duties or tasks assigned on needed basis