At ekincare, Product is not about shipping a list of features for the sake of shipping. It is about finding the real problem, understanding why it exists, and solving it at the root - so a business metric moves. As an Associate Product Manager, you will own features end-to-end - from problem definition to shipping to measuring impact - while working closely with a Product Manager to help drive the business metrics they're accountable for. You won't just execute a spec handed to you; you'll understand the “why” behind it, and build the judgment to grow into owning outcomes yourself. Position Associate Product Manager Location Hyderabad Reporting to Product Head Function Product Management Requirements What you will do: • Own features end-to-end. Take a feature from problem definition through shipping to measuring impact — not just execution of a spec handed to you. • Support metric movement. Work with your Product Manager to understand the business metrics they own, and help drive them through the features and improvements you ship. • Look past the obvious ask. Get curious about the root cause behind a request or problem, not just the surface symptom. • Get comfortable with data. Dig into data, spot patterns, and use them to inform your decisions and validate whether what you shipped actually worked. • Talk to customers. Don't rely only on dashboards or stakeholder opinions - get on calls, observe workflows, and hear feedback firsthand. • Think from first principles. Question existing processes and assumptions rather than just digitising how things work today. • Ship fast. Prototype, test, learn, and iterate. Bias towards action over perfect plans. • Use AI as a force multiplier. Be hands-on with the latest AI tools for prototyping, analysis, experimentation, development, and your own productivity. • Work cross-functionally. Coordinate with engineering, design, business, and operations to get your features shipped. • Follow through. Own your features from opportunity to shipped solution to measured impact. What we are looking for: • 1–2 years of product management or related experience (this includes people who haven't had the "Product Manager" title but have done this kind of work). • Good product fundamentals and an eagerness to work through ambiguous, complex problems. • A track record of shipping features that mattered — ideally ones you can tie back to a metric or customer outcome. • Comfort with data — able to go from a question → data → insight → hypothesis → action, even if still building this muscle. • Customer empathy and a willingness to get on calls, observe workflows, and hear uncomfortable feedback. • High ownership. You don't wait to be told what to do next. • Strong execution bias and comfort operating with speed and imperfect information. • Curiosity about modern AI tools and genuine interest in using them to build and ship faster. Benefits • Be part of a high-growth, Series B-funded startup with patented technology • Work at the forefront of health-tech innovation, trusted by 1000+ companies • Flat hierarchy, fast-fail-fast-learn culture • Attractive compensation with performance-based incentives and ESOPs • 360-degree appraisal process and direct exposure to top management • Comprehensive medical benefits, plus fitness perks (Gym, Yoga, Zumba, and more)