The institute is also providing food, accommodation, and travel facilities. Summary We are seeking a motivated Digital Marketing Executive to join the dynamic team at Ashoka School of Business. This entry-level position is pivotal in executing strategic online campaigns that enhance the institution's digital presence and attract prospective students. The successful candidate will play a crucial role in driving brand awareness, managing social media channels, and analyzing performance metrics to support the school's educational mission and growth objectives. Responsibilities • Develop and implement comprehensive digital marketing strategies tailored to the education sector. • Manage and optimize content across various social media platforms to engage with students and faculty. • Monitor website traffic and user engagement data to refine marketing approaches and improve conversion rates. • Collaborate with the academic and admissions teams to create compelling promotional materials and campaigns. • Assist in the planning and execution of online events, webinars, and virtual open days. • Track industry trends and competitor activities to identify new opportunities for digital outreach. Requirements Requirements: • A minimum of 0-1 year of professional experience in digital marketing or a related field. • Strong understanding of digital marketing principles, including SEO, SEM, and social media advertising. • Proficiency with marketing analytics tools and content management systems. • Excellent written and verbal communication skills with a creative approach to storytelling. • Ability to work collaboratively in a fast-paced academic environment. • A bachelor's degree in Marketing, Business, Communications, or a relevant discipline.