Growth Manager About the Role At Conversive (formerly SMS Magic), we are building the future of demand capture and conversion for healthcare. Our AI-powered platform helps clinics, health systems, and pharma companies capture patient enquiries across voice, SMS, WhatsApp, and web chat—and convert them into booked appointments. We are looking for a Growth Manager to join our US GTM team. This role sits between Marketing and Sales, combining prospect research, outbound sales, demand generation, discovery, and growth experimentation. You will identify high-intent accounts, create personalized outreach, speak with US healthcare decision-makers, run discovery and demos, and bring market insights back to our Marketing and Product teams. What You'll Create and Do 1. Build Pipeline Through Signal-Based Outreach • Research and prioritize US healthcare accounts showing relevant buying signals. • Build and execute multi-touch campaigns across email, LinkedIn, phone, and compliant SMS. • Create personalized ABM campaigns for health systems, multi-location clinics, specialty groups, and pharma accounts. • Identify and engage stakeholders across patient access, contact center, digital, marketing, CX, and operations. 2. Own Cold Calling & Discovery • Make 20–30 meaningful calls per day to healthcare decision-makers. • Engage clinic owners, practice managers, patient access leaders, contact center directors, and pharma patient-support teams. • Navigate gatekeepers and earn conversations with decision-makers. • Lead with relevant, personalized openings rather than scripted pitches. • Uncover pain around missed calls, after-hours enquiries, front-desk overload, and appointment leakage. • Handle objections and move conversations toward a meaningful next step. 3. Convert Inbound Interest Into Opportunities • Quickly follow up with demo requests, webinar attendees, content downloaders, event contacts, and other marketing-qualified leads. • Qualify prospects using BANT, MEDDIC-lite, or similar frameworks. • Conduct discovery, requirement gathering, and initial product demos. • Re-engage stalled and closed-lost opportunities with new messaging and relevant use cases. • Maintain strong follow-up discipline and CRM hygiene. 4. Run GTM & Growth Experiments • Identify segments, personas, triggers, and pain points worth pursuing. • Create campaign briefs covering messaging, call openers, email angles, LinkedIn messaging, and follow-up sequences. • Partner with Marketing in India to launch campaigns and weekly outreach blitzes. • Experiment with tools, healthcare audits, benchmark reports, webinars, content, and community-led initiatives. • Track results and turn successful experiments into repeatable GTM programs. 5. Bring the US Market Back to Conversive • Capture prospect objections, competitor mentions, buying triggers, and use-case requests in the CRM. • Identify recurring patterns across customer conversations. • Share regular market insights with Marketing and Product teams. • Help improve our messaging, campaigns, content, and product based on what US buyers are actually saying. What Success Looks Like: First 3 Months • Build a target list of 900+ qualified US healthcare accounts across clinics, health systems, and pharma. • Launch at least 3 signal-based campaigns with different messaging and channel strategies. • Reach 8–10 qualified meetings per month by Month 3. • Build a strong library of customer objections, buying signals, and use cases. Months 4–12 • Generate 12–20 qualified SQLs per month within the target ICP. • Maintain 25%+ MQL-to-SQL conversion through fast follow-up. • Build qualified pipeline at 3–4x the quarterly new-ARR target. • Run at least one inbound growth experiment every month. • Maintain a 60%+ demo-to-next-step conversion rate. What Qualifies You Required • 3-5 years of experience in SDR, BDR, inside sales, marketing, growth, or a related role. Internships and strong project experience count. • Strong verbal and written communication skills. • Comfortable making cold calls and starting conversations with senior stakeholders. • Strong research, discovery, questioning, and active-listening skills. • Ability to handle objections and adapt conversations in real time. • Comfortable working with CRM, sales engagement, research, and AI-powered GTM tools. • Strong ownership and willingness to work in a fast-paced startup environment. • Authorized to work in the United States. Preferred • Familiarity with US healthcare buying centers, particularly Patient Access and Contact Center teams. • Exposure to healthcare technology or EHR/scheduling platforms such as Epic, athenahealth, eClinicalWorks, or NextGen. • Experience with CRM, sales engagement, ABM, or growth experimentation. Who You Are • Builder: You create new plays instead of waiting for instructions. • Curious: You enjoy researching accounts and finding insights that make outreach relevant. • Customer-focused: You genuinely enjoy speaking with prospects and understanding their problems. • Data-driven: You measure what works, learn quickly, and double down on successful experiments. What You'll Gain • Direct exposure to Marketing, Sales, FDE, and Product teams. • Hands-on experience building a US healthcare GTM engine. • Ownership of real campaigns and pipeline from your first quarter. • Exposure to AI, healthcare technology, ABM, demand generation, and sales. • A clear growth path toward Account Executive or Growth Leadership. Location • USA - Bay Area - Hybrid Experience • 3-5 Years Education: • Bachelor’s degree in Business, Marketing, Communications, Sales, Healthcare Management, or a related field preferred