Sales Development Representative (SDR) - India Job Overview We are looking for a driven and results-oriented Sales Development Representative (SDR) to drive outbound pipeline generation for our India market. In this role, you will be responsible for identifying target accounts, engaging decision-makers through cold calling, email, LinkedIn, and other outbound channels, qualifying prospects, and scheduling meetings for the Account Executive team. You will play a key role in building a strong sales pipeline and contributing directly to revenue growth. Technical / Functional Competencies Essential • 2+ years of experience in B2B SaaS outbound sales development. • Proven experience prospecting and generating pipeline for the Indian market. • Strong cold calling, email prospecting, and LinkedIn outreach skills. • Experience working with Salesforce CRM. • Hands-on experience with sales engagement tools such as Apollo, Outreach, or Salesloft. • Ability to identify key decision-makers and build targeted prospect lists. • Excellent communication, presentation, and objection-handling skills. • Strong account research and personalization capabilities. • Experience working with SMB and Mid-Market customers. • Self-motivated with the ability to consistently achieve sales targets. Desired • Experience using HubSpot or other marketing automation platforms. • Exposure to account-based prospecting (ABM). • Familiarity with qualification frameworks such as BANT, MEDDICC, or SPICED. • Experience supporting event-driven outbound campaigns and webinar follow-ups. • Knowledge of AI-powered sales tools and prospecting automation. Key Responsibilities Outbound Prospecting • Generate qualified sales opportunities through outbound prospecting. • Execute high-volume, multi-channel outreach including cold calls, emails, LinkedIn, and other digital channels. • Research target accounts and identify key stakeholders and decision-makers. • Build and maintain a healthy pipeline of qualified prospects. Lead Qualification • Engage prospects to understand their business needs and qualify opportunities. • Schedule qualified meetings for the Account Executive team. • Ensure smooth handoff of qualified opportunities while maintaining complete prospect context. CRM & Pipeline Management • Maintain accurate records of prospect interactions and sales activities in Salesforce. • Track outreach performance, meetings booked, and pipeline contribution. • Ensure timely follow-up with prospects and maintain CRM hygiene. Collaboration • Partner with Account Executives to align on target accounts and outreach strategies. • Work closely with Marketing on outbound campaigns and messaging. • Share customer insights and market feedback to improve sales strategies. Continuous Improvement • Refine outreach messaging based on prospect feedback and campaign performance. • Stay updated on industry trends, competitors, and customer pain points. • Contribute ideas to improve prospecting processes and conversion rates. Key Result Areas (KRAs) & Metrics • Qualified meetings booked per month. • Outbound pipeline generated. • Cold call, email, and LinkedIn activity against monthly targets. • Outreach-to-meeting conversion rate. • Meeting-to-opportunity conversion rate. • Pipeline contribution attributed in CRM. • CRM data accuracy and hygiene. • Consistent achievement of monthly SDR targets. Preferred Qualifications • Bachelor's degree in Business, Marketing, or a related field. • Experience selling into the India market. • Strong verbal and written communication skills. • Coachable, proactive, and passionate about building a career in SaaS sales.