SDR - Team Lead Job Overview We’re hiring a SDR - Team Lead to build and lead our SDR function across both products, SMS-Magic and Conversive. This role is focused on driving outbound pipeline in the US region and supporting field and event-driven sales activities. You’ll be responsible for hiring, coaching, and managing a team of SDRs, owning outbound execution, and working closely with sales and marketing to improve conversions across the funnel. You’ll also manage inbound SDR activity and support event-based meeting booking, lead recycling, and reporting. Technical / Functional Competencies Essential: • 5–8 years of B2B SaaS sales experience, with 2+ years managing SDR/BDR teams • Proven ability to build and scale outbound SDR teams • Strong outbound pipeline creation skills, especially for the US region • Experience working with Salesforce (CRM) and HubSpot (marketing automation) • Proficient in sales engagement tools like Outreach, Salesloft, or Apollo • Comfortable managing dashboards, pipeline reports, and performance tracking • Experience with higher-end SMBs across multiple industries • Skilled in developing messaging frameworks, sequences, and objection handling • Strong alignment and coordination experience with marketing and sales teams Desired: • Familiarity with SDR comp plans tied to pipeline KPIs or revenue contribution • Experience recycling old leads and creating re-engagement workflows • Exposure to Salesforce ecosystem events (Dreamforce, World Tour, etc.) • Comfort coordinating meeting bookings for sales team during events or travel • Hands-on experience managing inbound SDR activity (including MQL follow-up and routing) Key Responsibilities Team Building & Leadership • Hire, onboard, and scale a team of SDRs across both products • Create training programs for outbound outreach, qualification, and objection handling • Set up variable compensation plans tied to pipeline contribution and revenue influence • Run regular 1:1s, call reviews, and coaching sessions Outbound & Inbound Pipeline Generation • Own outbound campaigns and top-of-funnel pipeline for the US region • Drive meeting bookings and pipeline contribution across SMS-Magic and Conversive • Support inbound SDR execution for MQL follow-up and form submissions • Build re-engagement programs for recycling old CRM leads Sales Support for Events & Field Travel • Coordinate with field sales reps to pre-book meetings before events or sales trips • Work with marketing and sales to build event-specific prospect lists and outreach cadences • Ensure SDR support around sponsorships, conferences, and field campaigns Collaboration & Alignment • Partner with Marketing for lead quality feedback, targeting, and messaging • Work with AEs to define qualification criteria and optimize lead handoff • Share insights from SDR conversations with Product Marketing and RevOps Reporting & Process Optimization • Track SDR KPIs: meetings booked, pipeline sourced, conversion rates • Manage dashboards in Salesforce and HubSpot • Continuously improve playbooks, messaging, and workflows Key Result Areas (KRAs) & Metrics • Meetings Booked: Qualified meetings scheduled per SDR per month • Pipeline Sourced: Pipeline value generated by SDR team (attributed in CRM) • Conversion Rates: Outreach-to-meeting, MQL-to-SQL, and SQL-to-opportunity rates • Ramp & Hiring: Time to hire and ramp new SDRs • Recycled Leads: Contribution of recycled/old leads to pipeline • Event Support: Number of meetings booked before or during key events • Compensation-Linked KPIs: Variable compensation tied to SDR team’s pipeline and influenced revenue