About the role and team The Brand Social Manager II will work across Uber's paid social brand marketing campaigns, transforming data into strategy across our key digital platforms. This role requires a technically proficient and strategic leader who can effectively collaborate with Regional Media, agency, and analytics teams to build, optimize and scale campaigns. The ideal candidate is a hybrid performance marketer and brand strategist—a strategic thinker who is passionate about the intersection of data, technology, and brand-building. You thrive in a fast-paced, global environment and are driven to constantly test, learn, and automate for greater impact. What you’ll do • Lead full-cycle execution of global brand and direct response paid digital campaigns across paid social channels. • Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs. • Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more). • Serve as a subject matter expert on attribution, measurement, pixel implementation—ensuring Uber remains ahead of industry and platform changes. • Determine areas of opportunity, build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention. Basic Qualifications • 7+ years experience strategizing and executing paid social brand marketing campaigns. • Hands-on experience with tools such as Ads Manager, Smartly, MMPs (e.g., Appsflyer, Branch). • Strong planning and organizational skills; able to juggle multiple priorities with attention to detail. • Advanced proficiency in Excel / Google Sheets. • Bachelor's degree. Preferred Qualifications • Experience managing 8- to 9-figure annual budgets across multiple platforms and geographies. • Background in strategic account management and developing media plans. • Excellent project management skills with the ability to manage stakeholders and stay within deadlines. • Strong analytical skills (Excel, SQL a plus) with multivariate testing experience. • Understanding of ad-tech, including integration, tracking, both pixel and mobile app. • Ability to adapt to quick changes within both the company and industry. • Experience working for a global consumer company ideally in the technology industry. For New York City, NY-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.