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Business Development Manager - App Advertisers

Baidu · baidu.com
Mountain ViewLead / Manager2–5 yrs
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The job in short

App advertiser business development.

Marketing

Details

Found
27 d ago · posted 2026-03-02
Location as listed
Mountain View, CA
Role
Business Development
Pay (as listed)
$97,000–$150,000 a year
Source
The company’s own careers site

Full description

Job Title: Business Development Manager - App Advertisers Job Location: Mountain View, CA Job Type: Full-Time, Onsite, Monday – Friday About the Role We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps). Job Responsibilities • Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing. • Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure. • Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition. • Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions. • Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow. • Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success. • Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback. • Represent the company at industry events, conferences, and client meetings as needed. Qualifications • Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles. • Demonstrated hunter mentality, with a track record of sourcing and closing new business. • Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus. • Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models. • Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation. • Strong communication, negotiation, and presentation skills. • Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment. • Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred. What We Offer • Competitive base salary plus performance-based commission • Exposure to global app advertisers and international markets • High level of ownership and autonomy • Career growth opportunities within a fast-growing advertising business Estimated Base Salary Range: $97,000–$150,000 USD

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