Job Description: AVP – Marketing – Gold Loan Role Purpose The AVP-Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the brand and business. Key Responsibilities • Development and implementation of the Brand Strategy towards brand building and awareness within the target group and industry. • Developing the marketing strategy for new and existing products. • Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing and PR. • Working closely with the company’s various functional heads; enabling them to meet their commercial objectives by providing them with appropriate communication and creative strategy, material/collaterals and presentations. • Ensure that all marketing communications reflect the brand’s values and are aligned with the company’s vision. • Guiding the day-to-day activities of the marketing team. • Ensuring that the marketing and brand objectives are implemented by the marketing team. • Developing corporate communication for the organization with respect to both internal and external audience/customers. • Drive customer acquisition and retention strategies and leverage data analytics to optimize marketing efforts. • Felicitating continues market research and analysis of competitive environment and consumer trends. • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact. • Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture. Qualifications & Experience • Minimum Degree: MBA/PGDM - Marketing • Minimum Years/type of experience: Minimum 8 years of experience Leadership Competencies: • Ownership • Boundaryless Behaviour • Customer Focus Functional Competencies Customer Research Insight, Data Analytics, Campaign Management