Job Description: We are looking for a creative and hands-on Advertising Director to join Dentsu Performance Studio, specialising in creating high-converting performance video ads for leading brands. The ideal candidate should have a strong understanding of social media content, visual storytelling, and the ability to translate creative strategies into impactful video advertisements. Key Responsibilities: • Direct UGC, performance-driven, DVC, Hi-fi and Lo-fi video advertisements for social media platforms. • Collaborate with Creative Strategists, DOPs, and Production teams to translate storyboards into compelling visual content. • Manage end-to-end pre-production and production activities, including shoot planning, locations, models, props, and shot division. • Ensure smooth shoot execution and maintain quality standards while adhering to timelines. • Coordinate with post-production teams on editing styles, transitions, effects, and creative treatments. • Maintain and update a library of creative references, master shots, and advertising inspirations. • Manage multiple shoots and ensure consistent production delivery at scale. Requirements: • 2–3 years of experience in advertising agencies, preferably in ad direction or video production. • Strong understanding of Instagram Reels, Meta Ads, UGC, and performance-driven video content. • Creative vision and storytelling skills with an understanding of audience engagement and retention. • Ability to work closely with creative, strategy, production, and post-production teams. • Strong ownership, coordination, and problem-solving skills. • Prior experience directing UGC or Meta Ads will be an added advantage. Location: Bangalore Brand: Amplifi Time Type: Full time Contract Type: Permanent