Responsible for implementing, executing, and measuring VIP ESS initiatives across the Caesars Entertainment enterprise. Work collaboratively with casino marketers and operators to ensure effective execution of VIP strategies. Lead, coach, and support one or more direct reports. Proactively reviews VIP business operations and market trends to identify opportunities and risks. Serves as a strategic consulting resource for on-property VIP Leadership, providing insights and recommendations to optimize performance. Directly supports the Vice President of VIP Marketing Strategy & Support to ensure alignment with regional objectives and enterprise standards. • Will lead in tracking customer commitments and deliverables, defining data trends, and recommending changes to make meaningful process improvements. • Manages implementation and adoption of all new initiatives and policies. • Ensures utilization of tools, programs, and guidelines are adhered to consistently across the enterprise. • Optimizes revenues and efficiencies through effective use of contact and service strategy. • Assists in defining VIP segmentation by establishing sound criteria and enforcing standards. • Identifies new segment/opportunities via tools and capabilities such as RTCM and SMART. • Works with leadership in creating and implementing goals that reward behaviors aligned to the overall strategy. • Supports property-level training initiatives to ensure team members are confident and proficient in utilizing all tools and systems effectively. • Manages the payment and incentive process for various VIP programs. • Responsible for managing all host hiring and associated contracts. • Assists leadership in developing a financial operating plan that reflects business needs in the upcoming year. • Position requires travel as needed to support business objectives and property engagements. • 3+ years of marketing experience; deep understanding of finance and drivers of performance. • Must have three to five years of successful experience in casinos/hotels, customer service or host experience (Experience with luxury brands preferred). • College degree or equivalent experience preferred. ADDITIONAL REQUIREMENTS • Excellent interpersonal, communication, problem solving, leadership, and analytical skills required. • Must have a systematic and process-oriented mindset to ensure seamless end-to-end customer experiences. • Strategic problem-solving skills, yet comfortable overseeing day-to-day activities. • Must be a proactive change agent. • Knowledge and experience with Microsoft programs: Excel, Access, and PowerPoint preferred.   • Must be 21 years or older