Indoasian, a leading brand of switches, switchgear, wiring devices and electrical solutions, is seeking a performance‑driven Territory Manager – Retail Sales for its Trade Sales department. Based in the North East region, you will be responsible for expanding market coverage, building strong channel partnerships, and increasing brand visibility to achieve aggressive sales targets. • Develop and execute a territory sales plan to achieve quarterly and annual revenue targets. • Identify, onboard, and manage distributors, retailers, electricians and trade influencers across the North East. • Expand market coverage by opening new accounts and deepening relationships with existing partners. • Conduct regular market visits, product demonstrations and training sessions for retail staff and trade partners. • Monitor competitor activity and market trends to provide actionable insights to senior management. • Collaborate with marketing and product teams to launch promotions and increase brand visibility. • Prepare accurate sales forecasts, pipeline reports and performance analytics. • Promotional agreements with channel partners. • Ensure compliance with company policies, credit controls and inventory management standards. • Represent Indoasian at trade shows, industry events and regional customer meetings. • 7‑10 years of proven experience in retail sales within the electrical or related industry. • Deep knowledge of the North East Indian electrical retail market and channel dynamics. • Demonstrated success in managing distributors, retailers, and trade influencers. • Strong negotiation, communication and presentation skills. • Ability to travel extensively across the territory (up to 50% travel). • MBA is a plus. • Proficiency with CRM tools and Microsoft Office suite. • Result‑oriented mindset with a track record of meeting or exceeding sales targets. • Self‑motivated, energetic and able to work independently and as part of a team.