District Digital Performance Specialist
GP Strategies · gpstrategies.com
TroyRemote
The job in short
Digital performance marketing specialist.
OracleMarketing
Details
- Found
- 22 d ago · posted 2026-09-23
- Location as listed
- Troy, MI, United States
- Role
- Digital / Performance Marketing
- Source
- The company’s own careers site
Full description
Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail.
What You’ll Do:
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Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
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Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
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Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
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Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
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Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
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Lead execution of divisional go-to-market strategies across key digital areas:
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Websites & digital advertising
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Consumer marketing
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Lead management
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Service optimization
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Social media & reputation management
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Digital signage and more
What Makes You a Great Fit:
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Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
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Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
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Strong consulting and relationship-building skills—you know how to become a trusted advisor.
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Excellent communication and time management skills in a fast-paced environment.
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Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.
Preferred Qualifications:
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Automotive or dealership experience.
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Familiarity with Salesforce and performance consulting processes.
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